Wheatland Bank | Wenatchee Branch

Location: Wenatchee, WA

Square Footage: 5,000

 

Challenge

For this new branch, located in Wenatchee, expectations included reinforcing Wheatland's "local bank" customer philosophy while maintaining a consistent corporate image.

Solution

Previously developed prototype elements were melded with design features inspired by Wenatchee's beautiful landscape and the community's agricultural roots.  The color palette is a subtle balance of earth tones in wheat and sage complemented by river blue and classic barn red  A dramatic striped carpet is a design translation of plowed farm fields and colorful fruit crate labels are displayed as contemporary artwork.  The lobby area is a large open space defined with curved counters, accent lighting, and comfortable lounge seating.  The branch truly showcases the power of branding infused with local culture.