Rockwood Senior Living | Staging

Challenge

Rockwood, renown for high quality care of their residents and facilities, was frustrated with the slow sales activity of their vacant apartments and homes. Most of the properties were shown unfurnished and the interiors appeared cold and lifeless to potential buyers. A versatile staging program complete with inventory control and installation management was needed to transform each property into a warm and inviting home in the buyer’s mind.

Solution

Now fully managed from start to finish by our team, interiors staging has become a valuable asset to the sales team. Discerning selection and placement of appropriately scaled furnishings and coordinating accessories allows buyers to see the living spaces as spacious and comfortable. With the features of each home expertly showcased, sales have increased dramatically. Since 2009, we have successfully staged more than 30 properties for Rockwood.

Location: Spokane, WA

Square Footage: varies per unit | average is 500 - 1500

Completion Date: ongoing

Services: Furniture & Accessory Selection & Installation Coordination